Table of Content
What are highlights of Spam Update June 2024?
- Google completed June 2024 Spam Update Rollout
- Improve quality of search results
- Detect policy-violating content
- Search Ranking Fluctuations
Now, Google has officially confirmed that the board core update of spam update June 2024 has been completed after one week-long process. This update is for those websites who are violating Google’s policies.
Google announced on its official Twitter handle that it started the rollout update on 20 June 2024 at 08:13 PDT.
Now, Google Search Status Dashboard shows that the update has completed on June 27 at 09:10 PDT.
Google is combating web spam, violating policy and improving user experience from a long time and this spam update is the result of this.
It’s a very important note: Google clarified that it’s not an algorithmic component of the site reputation abuse update but this is yet to be implemented and Google will update soon.
Key Points Of Spam Update June 2024
- This update will target websites who are violating Google’s spam policies.
- This is not a site reputation abuse algorithmic update.
- The rollout completed in one week and one hour.
Before this, Google completed the March 2024 spam update on 5 March 2024 for related to AI Content and now completed the June 2024 spam update for these reasons:
- AI generated content
- Using Purchased or sold links
- Duplicated, Thin, or poor-quality content
- Hidden redirection links
- Using deceptive techniques
What are Google Spam Policies?
Google’s spam policies are helping to protect user experiences and focusing on quality of content. Google’s policies are converting these forms of spam:
1. Cloaking
Cloaking refers to websites presenting different content to users and different content for the search engines to manipulate search rankings and misleading users.
Example of cloaking: Showing a page about discount drugs to users while showing a page about travel destinations to search engines.
2. Doorways
Doorways refers to those pages or sites who are created to rank for some specific and similar queries and they redirect users on intermediate web pages that are un-useful for the users.
Examples of doorways: If you are going to download movie on internet then websites showing details on homepage when you click then you will redirect on other page, after the click on that page then you redirecting on another page, likewise you redirect on various intermediate pages after that you are reaching on final destination page to download movie.
3. Expired domain abuse
Expired domain abuse refers to where expired domain is purchased and reused with the primary content to manipulate search rankings by hosting the same content that is not useful for users.
Example: Expired domain purchase of an affiliate that was previously used by a government agency and hosted with the same content to get ranking quickly.
4. Hacked Content
Any content which is placed on a site without permission by breaching site’s security is called Hacked content. This gives the poor search results to users.
Examples of hacking includes:
- Code injection: When hackers gain your website’s access by breaching website security, they might insert malicious code into your web pages that harm your website.
- Page injection: When a website is hacked, hackers can add new pages into your websites that might contain malicious or spammy content.
- Content injection: Hackers might manipulate your web pages by adding hidden links or hidden content.
- Redirects: Hackers might redirect your users to the harmful or spammy pages by injecting malicious code into your website.
5. Hidden text and links
Hidden text or links are violating Google’s policies and including in spam now.
There are lots of factors of this issue:
- Using white text on a white background to hide
- Hiding text behind an image
- Using CSS to position text off-screen
- Setting the opacity or font size to 0
- Hiding a link behind small character (for example, a hyphen in the middle of a paragraph)
Google published more spam policies on their Google Search Central page, that are:
- Keyword stuffing
- Link spam
- Machine-generated traffic
- Malware and malicious behaviors
- Misleading functionality
- Scaled content abuse
- Scraped content
- Sneaky redirects
- Site reputation abuse
- Thin affiliate pages
- User-generated spam
How Does Spam Update June 2024 Impact You?
1. Rankings: Might be ranking flactuate for your website. Not need to panic, it’s a part of updat impact for short time if everything is good.
2. Backlink Quality: Low quality backlinks can harm to your traffic than high-quality backlinks.
3. Content Quality: Low quality and spammy content will harm your website on seach engine result pages (SERP).
What Should You Do After Spam Update June 2024?
1. Audit Your Backlinks: Re-check your created backlinks and disavow if gound any low quality or spammy links.
2. Optimize Content: If your content is very old or seems spammy then refresh your content as per new guidelines.
3. Stay Informed: Keep your close eyes on the new Google updates and guidelines so that you can make changes accordingly.
I hope we as SEO SMO Company explained all the factors of this huge “Spam Update June 2024”. If you want more about the latest Google news and updates, stay with us and comment on the specific topics.
